How to write an effective cover letter
The writing of the cover letter is essential. Almost no one dedicates time to this activity indeed, many do not even know what it is. The biggest problem is that it is not possible to attribute the right value to it, thinking “I already have a CV”. The incongruity arises precisely for this reason: there is no clarity about what the difference is between the two. Looking for work can be considered a demanding procedure to carry out, because it is monotonous and risky. However, the greater the commitment and quality of the information we will provide, the better the result.
What are the differences between resume and cover letter?
We assume that the two here are not opponents, and you shouldn’t select one. To obtain the work, both must be present: the positive outcome can only be given by their complementarity.
Unity is strength
The difference between the two is substantial. The curriculum is a document in which professional experiences, qualifications, skills and projects are schematically reported. This is a conventionally accepted mini formal dossier that is indispensable for applying for job offers.
In the cover letter, however, we discuss skills, passions and glimpses of personal life (we don’t have to write a bio). With this letter, you feel freer to get out of formal clothes and to hold the pen a bit like a brush. Creativity is the key element. There are no precise rules, the only goal is to convince the employer / recruiter. The cover letter is usually read first and its purpose is to entice you to consult the curriculum attached.
How to write a cover letter with all the trimmings
The first step is to imagine that you are a recruiter: what would you like to read if you held this position?
Consider consulting numerous experts, reading endless pages, and taking responsibility for the choices you make. Now we don’t need to push ourselves into the psyche of the recruiters, but this little digression wants to help you to better frame the situation. The first step therefore consists in transmitting originality and unconventionality.
As in any market, differentiation is essential in the world of work. Differentiation allows you to convey greater value than that of your competitors. Why do many people choose “a Rolex” instead of a watch? Why do you buy “Pringles” instead of potato chips? For what reasons do so many decide to buy “an iPhone” and not a smartphone? The difference is precisely in the added value that you are able to evoke, even if you are essentially not in possession of superhuman abilities.
This means that it becomes necessary to adopt a communication strategy aimed at highlighting your strengths.
- Write something about yourself and immediately explain why they should hire you.
- Emphasize your natural skills and tell yourself.
- Make yourself attractive to the company with striking, charismatic and attractive phrases.
- Adapt the content of the cover letter to the job it is intended for. Highlight and investigate the points that you think are most suitable for that specific assignment and remove the superfluous.
The cover letter is your trump card and can seriously bring great results. Try to be slightly provocative to add a pinch of salt to the narrative, for example:
- “I’m the right person for you”
- “I’m available immediately, even yesterday”
- “I am sure I can make a substantial contribution to your company”
- “I’ve always wanted to work for a company like yours”
- “I could dedicate my utmost self-denial to you”
- “I’m bloody workaholic”
- “I believe in what I do”
- “I have a passion to sell”
Think outside the box and conquer your professional dream.